While this change, implemented in 2014, didn't kill link building, it certainly was a game changer. Now, there is a common belief in Yandex SEO that links that show real traffic are more beneficial than thousands of links that are never clicked on, because they show user interest. According to Dmitry Sevalnev, SEO manager at a Moscow-based digital marketing agency pixelplus.ru, Yandex takes into account several factors related to user behavior, including: The volume, shares, and behavior of non-organic search traffic. The presence and number of backlinks that actually bring traffic. Advertising Continue reading below However, Dmitry cautions that these numbers are secondary factors that simply contribute to the most important user behavior metrics. Increased backlink traffic does not necessarily equal quality backlinks. Ultimately, optimization practices for Yandex are similar to those you use for Google: Focus on quality links rather than quantity.
Earn relevant backlinks from sites fax list related to your niche. Use links to build your authority and credibility. Remember, backlinks alone are not a decisive ranking factor. They will only start to play a role when the number of downline sessions is really considerable. 5. Doman Age Equals Authority The age of the domain plays a bigger role in the ranking of websites in Yandex than in Google. It can be difficult and time consuming for new sites to get rankings. Sites with very few pages have a particularly tough time. Fortunately, you can check what Yandex thinks is the creation date of a particular page by checking the cache data in Yandex. You can do this with the help of Website Auditor (disclaimer: my tool). Advertising Continue reading below Website Auditor will show you how many pages of your domain were indexed by Yandex and when they were indexed. yandex2 6.
On-page content matters more Google may care about fresh, high-quality content, but Yandex is obsessed. In fact, according to Matthew Woodward, some offenses (such as stuffing too many keywords on a single page) are more dangerous [in Yandex] than in Google. That said, there is no universal recipe for success and the frequency of content updates largely depends on the nature of the business. My general recommendation is to add fresh content as often as it makes sense for your website. Advertising Continue reading below However, be aware that duplicate content carries severe penalties - even technical errors can result in greater negative penalties on Y. For example, e-commerce sites that have separate pages for products with tiny differences (eg size, color, etc.) may risk running into Yandex's duplicate content filter.