Drive engagement. Let's discuss some of them: explain how your saas product works it can be difficult for users to understand how your product actually works. One of the biggest challenges marketers face when promoting saas products is that it's not a physical product. Customers cannot see or touch it. That's why you need to show how your product works. You can host a q&a session, create an explainer video, or post a series of infographics to educate your customers on the strengths of your saas product. Watch the explainer video about the communications platform, slack, posted on the company's youtube channel in 2015.
The video explains how the platform works and how their customers can benefit from it. Share your blog posts blogging is another fantastic way to raster to vector conversion not only increase your brand awareness regarding your saas product, but also provide valuable information to your customers. In fact, 80% of users engage with both social media posts and blogs, according to demandmetric. If you have a business blog, you should share your posts on social media. You can get creative using infographics or videos. There are tools like lumen5 that can extract the main key points from an article and turn them into a video. This format can be extremely useful in explaining the benefits of your saas to your customers.
Use attractive, high-quality visuals the visuals are highly preferred among social media. Take a look at this data provided by hubspot: facebook posts with images get 2.3x more engagement than posts without. Tweets with images receive 150% more retweets than tweets without an image. 80% of marketers use visuals in their social media posts. In terms of saas software, visuals are particularly interesting because they allow marketers to break the complicity of their products.